Lorelai gets fiesta burgers for she and Max to eat at the movies – the bookstore is clearly more relaxed about the audience bringing their own food compared to a standard movie theatre. The burgers are bought from a takeaway place with a pickup window; we later learn this establishment is named JoJo’s.
A fiesta burger is a hamburger which includes chilli peppers amongst the ingredients. Fiesta is Spanish for “festival, party”.
The Annotated Gilmore Girls 
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