Sephora

MAX: I must say, I’ve been a teacher for ten years now, and it wasn’t until today I realized, it must be really hard to be a girl.
LORELAI: And with the invention of Sephora, really expensive, too.

Beauty store Sephora, previously discussed.

Rory’s Quotes

RORY: “Apply yourself. Get all the education you can, but then do something. Don’t just stand there, make it happen.” Lee Iacocca. “Education’s purpose is to replace an empty mind with an open one.” Malcolm Forbes. “Education is an admirable thing, but it is well to remember from time to time that nothing that is worth knowing can be taught.” Oscar Wilde.

Lido “Lee” Iacocca (1924-2019), [pictured] automobile executive best known for the development of the Ford Mustang, Continental Mark III, and Ford Pinto cars while at the Ford Motor Company in the 1960s, and for reviving the Chrysler Corporation as its CEO during the 1980s. He attended Lehigh University in Pennsylvania, then went to Princeton to do his masters in mechanical engineering. The quote comes from Iacocca: An Autobiography (written with William Novak).

Malcolm Forbes (1919-1990), entrepreneur and politician most prominently known as the publisher of Forbes magazine, founded by his father B.C. Forbes. He was known as an avid promoter of capitalism and free market economics and for an extravagant lifestyle. He served two terms as a member of the New Jersey Senate. He received his degree from Princeton University. The quote comes from Forbes magazine.

Oscar Wilde, previously discussed. He was educated at Trinity College in Dublin, and at Oxford University. The quote comes from his collection of essays, Intentions.

Saran Wrap

JACKSON: And the Saran Wrap’s history, too.

Saran Wrap, previously discussed. Jackson is apparently worried that the baby will open a drawer, and cut itself on the sharp part of the box designed to slice the plastic wrapping off. Either that, or that it will successfully get the plastic wrapping off the roll and suffocate itself with it.

Men’s Wearhouse

RICHARD: That’s a televised house vote, and I find that fascinating.
LORELAI: It’s like watching the Men’s Wearhouse security camera.

Men’s Wearhouse, a clothing brand for men founded in 1973 by George Zimmer, targeting the common man and offering unpretentious clothing choices. Headquartered in Houston, Texas, it is now part of Tailored Brands Inc.

Kit Kat

LORELAI: I got a Kit Kat in my purse.

Kit Kat, previously discussed.

1952 Chateau Petrus Bordeaux

SOOKIE: That’s it, get their names, they’re never eating here again … Wait, what wine was he drinking?
WAITER: 1952 Chateau Petrus Bordeaux.
SOOKIE: Hm. Okay, never mind.

Chateau Petrus is a vineyard in Bordeaux, France, producing red wine entirely from Merlot grapes. It is widely regarded as the outstanding wine of Bordeaux, and ranks among the world’s most expensive wines. An average bottle would be around $2000, and although 1952 was not one of the greatest vintages for Petrus, it is still highly regarded, and a bottle may cost as much as $8000.

Realising how much the customers have paid for their wine changes Sookie’s mind about banning them from the Independence Inn.

Pringles

LUKE: There wasn’t really that much for her to eat on the menu, so I just . . .
LORELAI: Oh, you added three more salads just for Nicole. When I asked you to add chili-topped Pringles, you said no.

Pringles, brand of stackable potato-based chips made from fried dough invented by Procter & Gamble in 1968 and marketed as “Pringle’s Newfangled Potato Chips”. The brand was sold in 2012 to Kellogg’s.

I think Lorelai’s idea is meant to be a version of chili fries. Note how quickly Lorelai becomes jealous and possessive over Nicole’s influence upon Luke.

Nikes

RICHARD: Do you really think he was wearing a track suit? … Well, I wonder if he was wearing Nikes also.
LORELAI: Just Do It takes on a whole new meaning, doesn’t it?

Nike, multinational corporation engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered in the Portland, Oregon metropolitan area. The company was founded in 964, as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike in 1971. The company takes its name from Nike, the Greek goddess of victory. It is the world’s largest supplier of athletic shoes and apparel.

Wieden+Kennedy is Nike’s primary ad agency. It was their co-founder Dan Wieden who coined the famous slogan “Just Do It” for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. Wieden credits the inspiration for the slogan to “Let’s do it”, the last words spoken by murderer Gary Gilmore before he was executed by firing squad.

Milk Duds

RORY: Bring me some Milk Duds.
LORELAI: It’s a plan!

Milk Duds, previously discussed as one of Rory’s favourite candies.

Holiday Inn

RICHARD: Well, she’s going to be staying with us, Emily. She just wants to know she’ll be comfortable.
EMILY: Yes, because we usually give our guests the towels we’ve stolen from the Holiday Inn.

Holiday Inn, previously discussed. Lorelai and Rory actually stole their wine glasses from a Holiday Inn they stayed in.

Emily is very uppity about stealing from hotels, considering that she and Lorelai stole their bathrobes when they stayed at a spa. (Although Lorelai had to stop Emily from returning hers).