Tag: Brand Names

“I really, really like you”

LORELAI: I’ll be right there.
RORY: I really, really like you.

A possible reference to the actress Sally Field. In 1985 she received her second Best Actress Oscar for Places in the Heart (1984), and made an acceptance speech which was both admired for its earnest sincerity and mocked for being excessive.

Its closing words were, “I haven’t had an orthodox career. And I’ve wanted more than anything to have your respect. The first time I didn’t feel it, but this time I feel it. And I can’t deny the fact that you like me … right now … you like me! Thank you!”.

Field was making a humorous reference to her dialogue in the 1979 film Norma Rae, but most people missed the reference, and it was widely misquoted as, “You like me! You really, really like me!’. Field later parodied herself when she delivered the line in a commercial for finance company Charles Schwab.

C&H Pure Cane Sugar Dancers

LORELAI: The C&H Pure Cane Sugar dancers?
EMILY: Lorelai, please, we don’t have a buffer here tonight.

Lorelai refers to the popular television commercials for the California and Hawaiian Sugar Company (C&H Sugar), which processed sugar cane from Hawaii at their plant in San Francisco until 2016.

In the 1960s, the commercial depicted happy Hawaiian children singing and dancing to the company’s jingle in a very cute and innocent way while they suck on big sticks of sugar.

Barneys

PARIS: I got copies for everyone, so let’s leave the Barneys clearance sale reenactment for another day, shall we?

Barneys New York is an American luxury brand founded in New York City in 1923 by Barney Pressman. Originally a men’s discount clothing store, Barneys claimed to be the first Manhattan retailer to advertise on radio and television. During the 1960s, Barney Pressman’s son Fred helped the store to transition to one selling luxury goods, and is credited with introducing Armani to the American market. Women’s clothing was included in 1976.

Paris and Nicky Hilton

RORY: We have travel books.
LORELAI: No, sweetie, these aren’t our kind of travel books. These are Paris and Nicky Hilton’s kind of travel books.

Paris Hilton (born 1981), media personality, businesswoman, socialite, model, and entertainer, and Nicholai “Nicky” Rothschild (born Nicholai Hilton in 1983), American socialite, fashion designer and model, younger sister of Paris [Nicky is on the left]. The granddaughters of Conrad Hilton, the founder of Hilton Hotels, they were famous for being glamorous wealthy heiresses in the 1990s and early 2000s.

I somehow feel that Paris and Nicky would not need a guide book to find a good hotel …

“Talk into the clown”

[Dean walks up to the counter]
DEAN: I gotta place an order.
JESS: Talk into the clown.
DEAN: I am.

A reference to the clown head at Jack-in-the-Box fast food restaurants that customers spoke into to place their order at the drive-through service. This option existed from the early 1950s to the early 1980s. It seems slightly odd this is a handy reference for someone born in 1984. Dean gets in a lot of insults to Jess in this scene.