DEAN: I’m fine with the whole hating him thing, thank you.
RORY: I just think it’s a waste of energy.
DEAN: You know, I’ll have a PowerBar.
The PowerBar was the first “energy bar” made to be used during competitions for endurance athletes. The company was founded by Canadian athlete Brian Maxwell in Berkeley, California, in 1986; the recipe for the bars was formulated by nutritionist Jennifer Biddulph, later Maxwell’s wife. The company was bought by Nestle in 2000.
The Annotated Gilmore Girls 