Gilmore is a Scottish and Irish surname which means “servant of the Virgin Mary”. A very apt name for a show which revolves around motherhood, and maternal relationships.
Alternative titles for the show were The Gilmore Girls, and The Gilmore Way, which Lauren Graham thought sounded like a method of natural birth. Eventually Gilmore Girls was decided on. The font for the title card is Solid Antique Roman.
Amy Sherman-Palladino and Dan Palladino chose the name Gilmore after their bank, the Gilmore Bank in Los Angeles. It’s a family-owned community bank operating since 1955, and proud of their friendly customer service where everyone knows your name. That kind of cosy hometown environment must have seemed perfect for a show all about family and community.
There’s an odd sort of logic too, that the money they made from Gilmore Girls went straight back to Gilmore Bank!