EMILY: Please be serious, we’re shopping for Rory.
LORELAI: No Mom, I’m shopping for Rory. You’re shopping for your imaginary granddaughter, Barbara Hutton.
Barbara Woolworth Hutton (1912-1979) was an American socialite, and as heiress to the Woolworth fortune, one of the wealthiest women in the world. She was called “The Poor Little Rich Girl”, in part because of her unhappy private life.