RORY: I’d like to do something?
LORELAI: Like Rollerblade?

Rollerblade is a brand of inline roller skates, started in the US in 1982. In the beginning, Rollerblade was the only brand of inline skates that had worldwide distribution, allowing them to grab a huge share of the global market, and gain almost total dominance in North America. The brand name is used as both a noun and a verb. The brand is now owned by Italian company Nordica.

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