Taco Bell

(Michel tries to get Lorelai’s attention while she is studying)
MICHEL: Because learning the eating patterns of the average Taco Bell consumer is a vital lesson that –
LORELAI: Michel. What do you want?

Taco Bell is a chain of fast food restaurants that sell Tex-Mex foods such as as tacos, burritos, and nachos, serving 2 billion customers each year at over 7000 restaurants. It was founded in 1962 by restaurateur Glenn Bell, and first franchised in 1964. Since 1978 it has been part of the fast-food arm of PepsiCo.

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