RACHEL: See, I might consider doing the whole mom thing if I could be guaranteed that I could get one just like her [Rory].
LORELAI: Oh you can, you just have to go to Sears.

Sears, Roebuck and Company, usually just known as Sears, is an American chain of department stores founded by Richard Sears and Alvah Roebuck in 1892. Originally based at the Sears Tower in Chicago, it began as a mail order company and opened its first retail store in 1925. It was the largest retailer in the US until it was overtaken by Walmart in 1989, and merged with Kmart in 2005.

If Rachel had wanted to go to Sears, there is a store in Manchester, Connecticut, just a few minutes drive north of Hartford.

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