LORELAI: You bought boy band posters and Hello Kitty notepads.
EMILY: A lovely young girl at the store helped me pick them out.
Hello Kitty is a fictional character created by the Japanese company Sanrio, and originally created by Yuko Shimizu in 1974. Perpetually in third grade and living somewhere outside London, her creators insist she is not a cat despite having cat ears and whiskers (she even has a pet cat). She is recognisable from her ribbon on her head, and lack of a mouth.
Hello Kitty products include dolls, greeting cards, stationery, clothes, accessories, appliances, and computer equipment. There are also Hello Kitty restaurants, a TV series, comic books, and video games. First marketed to pre-teen girls, the market base gradually widened to young adult. It was particularly fashionable in the late 1990s.