LUKE: Ah, well, I just got kinda busy here.
LORELAI: Oh, yes, I can see that. Boy, they keep making that ketchup slower and slower, huh?
LUKE: It’s the Heinz family’s little joke.
The H.J. Heinz company, usually just known as Heinz, is an American food processing company founded by Henry John Heinz in 1869. They merged with Kraft Foods in 2015. The company makes thousands of products and sells them in over 200 countries around the world. Heinz makes the most popular ketchup (tomato sauce) in the US, with more than half the market share.
The Annotated Gilmore Girls 