LORELAI: Hey Mom. I was in the neighbourhood, ’cause there’s that wedding dress place on Willow.
There are a few streets named Willow in the Hartford area, but none of them are in the sort of upmarket shopping district you’d expect a bridal store to be. I think for now we have to accept it as a fictional place – and it’s not impossible that Lorelai has invented it to explain her presence at her mother’s house.
At the beginning of the episode, Rory took Lorelai wedding dress shopping, but we never saw the results of that expedition. It’s still not clear if Lorelai’s bought her dress yet, or has bought the dress but is still to choose a wedding veil for it. It provides bookends for the episode, with Lorelai’s daughter helping her with her wedding outfit at the beginning, and her mother helping her at the end, so that all three generations of “Gilmore girls” take part in Lorelai’s planned wedding.