LUKE: You running around with that kid.
LORELAI: I wasn’t running, he’s not a kid. We had dinner. You say Chuck E. Cheese, I’ll break your nose.
Chuck E. Cheese is a family restaurant chain specialising in pizza and entertainment such as arcade games and animatronic stage shows, founded in 1977 by a co-founder of Atari. The first restaurant opened in San Jose, California, and the mascot is a rat named Chuck E. Cheese. They are popular places to hold children’s parties.
The Annotated Gilmore Girls 