Energizer Bunny

LORELAI: Again, yes, just like the pink bunny with the drum. Uh, anyway, I was wondering if, um, you have had a chance to reconsider my loan? . . . Uh, no, I think it’s Energizer . . .

The Energizer Bunny is the marketing mascot of Energizer batteries. It’s a fluffy pink mechanical rabbit that beats a drum. It began as a parody of the Duracell Bunny (the mascot for Duracell batteries), which first appeared in commercials in 1973. The trademark had lapsed by 1988, so that Energizer were free to use a similar concept.

The Energizer Bunny is promoted as a toy which is able to last much longer than others, because he’s powered by Energizer batteries. In the same way, Mr Rygalski sees Lorelai as indefatigable in her attempts to get a loan. When she corrects him by saying it’s called the Energizer Bunny, Mr Rygalski, being older than Lorelai, was probably thinking of the earlier Duracell Bunny.

2 thoughts on “Energizer Bunny

  1. hello 🙂 i’m working on a project similar to your and i was wondering if i could use your some of research for it (citing you obviously) also if you’re interested in being in contact dont hesitate to email me I would love to know more about you !

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