Maybelline Fresh Lash Mascara

LORELAI: Sorry, it’s just . . . so excited about the ducks that, uh . . . do you want something to drink? You have good timing ‘cause we shopped yesterday, and in addition to a case of Maybelline Fresh Lash Mascara, I also bought some of that new, uh, freaky Coke with the lemon in it.

Maybelline is a multinational cosmetics company, founded in Chicago in 1914, and now based in New York. Since 1996, it has been a subsidiary of L’Oreal, previously discussed.

Maybelline’s Fresh Lash Mascara has now been replaced with Great Lash Mascara. In 1981, their Fresh Lash Mascara was advertised on television by Lynda Carter, who played superhero Wonder Woman, previously discussed as one of Lorelai’s favourites. I can imagine young Lorelai buying the mascara because of the face of the brand and remaining loyal to it.

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