LORELAI: Luke, Rachel’s not the only woman in the world for you. You’ll meet someone, someday – probably at a Timberland store – you’ll ask her out.
Timberland LLC, manufacturer and retailer of outdoors wear, especially boots, headquartered in Stratham, New Hampshire. Shoemaker Nathan Schwartz bought a 50% stake in The Abington Shoe Company in Massachuttests; this later became Timberland. The Schwartz family retained control of the company until 2012, when they sold it to the VF Corporation, which sells outdoor clothing and workwear.
Although marketed towards hikers, climbers etc, Timberland is very popular for urban attire. The nearest Timberland store to Stars Hollow would be in the town of Clinton, about an hour’s drive away.
The Annotated Gilmore Girls 