Moonies

EMILY: I love it here.

LORELAI: Hm. Careful Mom, that’s how they get you in the Moonies.

The Unification Church of the United States, a religious movement which began in the 1950s and ’60s when missionaries from Japan and South Korea were sent to the US by the church’s founder and leader, Sun Myung Moon (1920-2012). It expanded in the 1970s when Moon moved to the US.

“Moonies” soon became slang for a member of the church, and although members of the church were quick to accept it and even wear it as a badge of honour, today most church members believe that’s offensive and derogatory.

The church has attracted a lot of criticism and controversy, with people often feeling their family members had been “brainwashed” into joining it. One of their techniques is “love bombing” where a new recruit is bombarded with affection, gifts, and promises of friendship. Lorelai is humorously suggesting the spa is doing the same thing to them by offering them perks like free cucumber water.

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