SOOKIE: Emilyland?

LORELAI: It’s an upside down world where the Horchow House is considered low-rent and diamonds less than twenty-four carats are Cracker Jack trinkets and Bentleys are for losers who can’t afford a Rolls.

Horchow House

I think Lorelai is referring to The Horchow Collection, a mail order business for luxury goods started in 1971 by Broadway producer Samuel Horchow.

Cracker Jack

A brand of caramel-coasted popcorn and peanuts, well known for containing a mystery item, a toy novelty item of low value. The first lot of Cracker Jack was sold in 1896. A 24-carat diamond is the highest quality there is.


A British manufacturer of luxury cars, founded in London in 1919, and a subsidiary of Volkswagen since 1998.


Referring to Rolls-Royce, a British luxury car business established in 1904 in Manchester through a partnership with Charles Rolls and Henry Royce. It changed a number of times, and in 1998 was bought by Volkswagen. The Rolls-Royce trademark was bought by BMW in 2003, and has no direction connection with the original company.

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