OshKosh Cords

LORELAI: You had these little OshKosh cords and they were way too big and once at the mall, they fell right down to your knees and I said, “Whoa, there, Droopy Drawers!”.

OshKosh B’gosh, children clothing company founded in Oshkosh, Wisconsin. It began in 1895 as the Grove Manufacturing Company by Frank E. Grove, J. Howard Jenkins, and James Clark. Grove was soon bought out and it was renamed Oshkosh Clothing and Manufacturing Company the next year. The B’gosh began being used in 1911, after the manager heard the tagline “Oshkosh b’gosh” in a vaudeville show; it formally became OshKosh B’gosh in 1937.

OshKosh are particularly known for their children’s bibbed overalls, sold since the early twentieth century as a way for parents to dress children like their fathers. They became popular in the 1960s, and since 1984, most of the company’s clothing line is for children. OshKosh have over 300 stores in the US, and are headquartered in Atlanta, Georgia. It’s now owned by Carter’s.

Baby Rory would have been wearing corduroy bibbed overalls from OshKosh [pictured].

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