EMILY: With the dot-com bust and the job market dwindling and the stock market going up and down like a yo-yo …

A yo-yo is a toy which is basically a spool on a long string, which can be wound up and down and spun in different directions. They have been used as a toy, aparently since ancient Greece at least. In the US, the Yo-yo Manufacturing Plant was opened in Santa Barbara in 1928 by Filipino immigrant Pedro Flores – the word yo-yo itself comes from the Phillipines. The company was bought by Donald F. Duncan in 1932.

Yo-yos were popular toys in the 1930s, but sales declined after World War II, leading Duncan to launch a comeback campaign in the 1960s. They grew popular again during the 1970s and 1980s, and hit their peak in the late 1990s.

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