In the opening scene, Lorelai’s mug has the World Wildlife Fund logo on it, while at the same time, Rory tells Lorelai all the catalogues she has accumulated are equal to starting a forest fire. Lorelai’s sudden desire to cut down on all the catalogues may be due to environmental concerns sparked by buying the mug. As she is also making her own seashell-shaped candles in this episode, she may be going through a mildly hippie phase.
The World Wildlife Fund is the North American name for the World Wide Fund for Nature Inc. (WWF). It’s an international organisation founded in 1961 that works for wilderness preservation and the reduction of human impact on the environment. It is the world’s largest conservation organisation, with over five million supporters worldwide, working in more than 100 countries and supporting around 3,000 conservation and environmental projects.
The Annotated Gilmore Girls 