JESS: My own good? Can we be a little more Totalitarian here?
Totalitarianism, a form of government that prohibits all opposition parties, outlaws individual and group opposition to the state, and exercises an extremely high degree of control and regulation over public and private life. In totalitarian states, power is often held by dictators
Like Lorelai, Jess likes to criticise anyone who tries to cramp his style in over the top political terms. Lorelai calls them Nazis and Fascists, Jess calls them Totalitarian.