RORY: Will the man [Ozzy Osbourne] never be able to live that down?
LORELAI: Well, Joe Namath will forever be wearing pantyhose.
Joseph “Joe” Namath (born 1943), former American football quarterback who played in the American Football League (AFL) and National Football League (NFL) for 13 seasons, primarily with the New York Jets.
Nicknamed “Broadway Joe”, Namath became a media icon who attracted mainstream popularity outside of sports. He advertised several products, including Hanes Beautymist pantyhose, which he famously wore in the commercials [pictured].
The Annotated Gilmore Girls 