EMILY: I sound like a spoiled high school girl.
LORELAI: Not quite. You still haven’t asked for the Gloria Vanderbilt jeans and the convertible Rabbit.
Heiress Gloria Vanderbilt, previously discussed, brought out her own line of designer jeans in the 1970s. More tightly fitted than other jeans of the time, they were an immediate success with customers.
The Volkswagen Golf Mark 1 [pictured] was marketed in North America as the Rabbit (the name was brought back for the Mark 5 model in 2006). It stayed on the market from 1974 to 1983, but it seems that for many Americans, the original name stuck.
It seems very likely that Gloria Vanderbilt designer jeans and a VW convertible were things that the spoiled teenage Lorelai asked for herself.
The Annotated Gilmore Girls 