KIRK: People of Stars Hollow, are you ready to rumble?
A variation of the catchphrase, “Let’s get ready to rumble” used at boxing matches and professional wrestling matches. It was created and trademarked by ring announcer Michael Buffer, who has made $400 million from licensing the phrase. The show perhaps uses a different form of it to avoid having to pay a fee.
As will become apparent, Kirk muddles up all his sports while working as the announcer at the hockey game.
The Annotated Gilmore Girls 