RORY: So when do you guys leave for Martha’s Vineyard?
RICHARD: Ah, we’re not going to Martha’s Vineyard this year.
Martha’s Vineyard, often known as The Vineyard, is an island off Cape Code in Massachusetts, known for being an affluent summer colony. More than half the island’s homes are occupied only seasonally, and the population of around 16 000 can rise to over 100 000 in the summer.
Notice how cleverly the dialogue goes from wine, to wine making, to The Vineyard.