LUKE: You get a promotion?
LORELAI: Oh yeah, they made me head salesman of the Northwest Territories. No, I run an inn, there’s no place to promote me too.
The Northwest Territories is the second-largest territory in Canada, with the current borders established in 1999. The northern part of the territory is in the polar region, while the southern part is subarctic, and is one of only two areas of Canada where Indigenous people make up more than half the population (it is very slightly more than 50%). Its capital is Yellowknife, which has around 20 000 people.
Because Gilmore Girls was first filmed in Canada, affectionate references to the country are made from time to time.
The Annotated Gilmore Girls 