Jane

While waiting for the group project meeting to start, Madeline reads Jane magazine (1997-2007). This was a women’s fashion magazine founded by Jane Pratt, aimed at the 18-34 market, and designed for those young women who had grown up with Sassy (1988-1996), a feminist magazine for teenage girls which had Pratt as the first editor. Jane’s reputation was for being witty, quirky, trashy, and occasionally thoughtful, with a readership who saw themselves as “wild and crazy” party girls.

It folded because it’s young readership were now getting more interested in digital platforms, such as Jezebel. Jane Pratt went on to found the infamous xoJane online magazine (2011-2016).

Madeline is reading the November 2001 issue with Carmen Electra and Dave Navarro on the front cover. This issue actually had a double front cover, and you can see Madeline holding up the one with Shirley Manson, P. Diddy, and Alicia Keys on it. The magazine that month had interviews with other music stars, including Jennifer Lopez, Janet Jackson, Sheryl Crow, and Tommy Lee.

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