MADELINE: Okay, well, first we go for the obvious – magazines.

LOUISE: You know, Teen, Young Miss, Seventeen.

MADELINE: Spin and Rolling Stone, especially to hit the guys.

RICHARD: I hear that Jane magazine also has a young, hip following.

Teen, a lifestyle magazine for teenage, published from 1954 to 2009. The magazine included articles on technology, celebrity role models, advice, quizzes, beauty and fashion, and personal essays by readers.

Young Miss, a magazine for girls which began in 1932 and ended in 2004; it was the oldest girl’s magazine in the US during its run. It began as two magazines in the 1930s called Compact (for older teens), and Calling All Girls (for younger girls). They merged into Young Miss in the 1960s, then the name changed to Young & Modern in the 1980s, before becoming Your Magazine in 2000, although known as YM in all these cases. For some reason, Louise refers to it by its 1960s title, possibly because Your Magazine might be confusing for viewers.

Seventeen, bimonthly teen magazine aimed at 13-19 year old females, published in New York City since 1944. At first providing girls with working-woman models, and information about self-development, it gained more focus on fashion and romance, but still attempts to instil self-confidence in girls. Sylvia Plath had her first short story published in Seventeen in 1950. The magazine’s cover that month featured a story on Chad Michael Murray, who had played Tristan on Gilmore Girls.

Spin, music magazine published from 1985 to 2012. It had a focus on college rock, grunge, indie rock, and hip-hop, providing an alternative to the more establishment Rolling Stone magazine. It provided extensive coverage of punk, new wave, world music, electronica, experimental jazz, and the underground scene, as well as non-mainstream cultural phenomena such as manga, monster trucks, Twin Peaks, the AIDS crisis, and outsider art. It continues to be published online.

Rolling Stone, monthly magazine focusing on music, politics, and popular culture, founded in San Francisco in 1967, but moving to New York City in 1977. From the beginning, it identified with the hippie counterculture, but distanced itself from the more radical elements and aimed for a more conventional journalism than the underground music press of the time. Hunter S. Thompson was one of its early journalists, and they covered major stories, such as the Patricia Hearst abduction, Charles Manson murders, and NASA space program.

Jane, previously discussed. This is now the third mention of the magazine. Even Richard has heard of it, slightly unbelievably! Perhaps it was research for the Business Fair project.

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