[Rory, soaked from the sprinklers, runs down the street and bumps into Jess]
RORY: Get out of my way.
JESS: I like the new look. It’s very Blue Crush.
Blue Crush, a 2002 sports film directed by John Stockwell, based on Susan Orlean’s 1998 article “Life’s Swell” in Outside magazine. It stars Kate Bosworth, Michelle Rodriguez, and Sanoe Lake as three friends in Hawaii who share a passion for surfing. The film was a commercial success, and received modestly positive reviews.
Blue Crush came out in August 2002, so Jess may have seen it over the summer (it feels like it could have been Shane’s choice of film?). Note this is another mention of Lauren Graham’s home state of Hawaii! The film’s soundtrack includes a song by Jamaican DJ Beenie Man (stage name of Anthony Davis) – a possible inspiration for the name Beenie Morrison?
Jess is saying that Rory is so wet she looks as if she has been surfing (and she’s wearing a blue uniform). The choice of the title is provocative – “blue” like erotica, a “blue movie”, plus the word “crush”. It sounds as if he is saying Rory looks like his “sexy crush”!
The Annotated Gilmore Girls 