JESS: You’re walking pretty fast for nothing.
RORY: Well, our president said exercise and I am very patriotic.
In June 2002, George W. Bush made an appearance to launch a federal campaign called The President’s Challenge that urged Americans to stay fit, eat healthier and kick bad habits, such as smoking. He issued twelve pages of recommendations on how Americans could improve their lifestyles, and urged people to walk for at least 30 minutes a day. The president was himself very fitness conscious, running and lifting weights every day.
The Annotated Gilmore Girls 