LORELAI: It’s a tie for my father’s birthday.
LUKE: What, no Aramis this year?
Aramis, luxury fragrance brand introduced by US cosmetics company Estée Lauder in 1964. It was the first prestige men’s fragrance widely available in department stores, and is now sold in 120 countries. Aramis was created by perfumer Bernard Chant.
The Annotated Gilmore Girls 